So iTunes 7.2 is now available for download. It offers three new options apparent on the store homescreen. iTunes U, iTunes Plus, and Complete My Album… lets click on each one…iTunes U, hmm ok not what I was expecting.. it’s classes sold over iTunes (Is that Mom T rejoicing?) check out more info on Apple’s site. iTunes Plus is the DRM free central station. They also claim it’s “our highest quality”.. wait, they weren’t already selling us their highest quality!? If you click on anything on this screen you have to click that you love iTuens plus and you will be loyal to that, (you can change this setting in pref after). Afterwards you can browse the DRM free music if iTunes responds… there is also an option to “upgrade my library” this will convert all your purchased music and videos to DRM free copies, for a price! The 6 songs in my library that I haven’t converted myself yet, would cost me $1.80.. Cotton, what’s yours say? (he has over 3 gigs of purchased music). Complete My Album is a marketing tactic to get you to buy the rest of the album you didn’t want when you purchased the singular song in the first place. They discount the rest of the album for “a limited time” in case you want all the crappy songs left over.
So all in all, if you are hitting the limit of your shared music, or burnt cd’s then you better jump on board with this DRM free stuff, if they are selling the DRM free version of your song that is… Also, I thought the point of DRM free music was to cut some costs of distribution… why do we have to pay 30 cents more to upgrade a song.. taking the price of one song to 1.29. Shouldn’t they be giving us 30 cents to convert… what do you think? Is it worth the money to have your songs converted? Will you start taking classes at iTunes U?